The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Truths about the Gol
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Banners - Fixed Space / Campaign
Send Off
Agency: Lean Mean Fighting Machine / London
Client: COI - Department of Health Category: Banners - Fixed Space / Campaign
GO BEYOND
Agency: Wunderman Brazil / Sao Paulo
Client: Land Rover Category: Banners - Fixed Space / Campaign
Believe in Children
Agency: Bartle Bogle Hegarty / London
Client: Barnardo's Category: Banners - Fixed Space / Single
Sturgis Google Banner
Agency: Carmichael Lynch / Minneapolis
Client: Harley Davidson Category: Banners - Fixed Space / Single
Conditions
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Single
Camouflage
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Single
RAV4 - Outrun Gas Prices Banner
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Banners - Fixed Space / Single
What Ruined His Christmas?
Agency: Weapon 7 / London
Client: Department for Transport Category: Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Truths about the Gol
Category:
Banners - Fixed Space / Campaign
Annual ID:
08103N
Award:
2008 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
COI - Department of Health
Title:
Send Off
Category:
Banners - Fixed Space / Campaign
Annual ID:
08104N
Award:
2008 Interactive Merit Award
Agency:
Wunderman Brazil / Sao Paulo
Client:
Land Rover
Title:
GO BEYOND
Category:
Banners - Fixed Space / Campaign
Annual ID:
08105N
Award:
2008 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
FIAT
Title:
Beer
Category:
Banners - Fixed Space / Single
Annual ID:
08094N
Award:
2008 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Barnardo's
Title:
Believe in Children
Category:
Banners - Fixed Space / Single
Annual ID:
08095N
Award:
2008 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley Davidson
Title:
Sturgis Google Banner
Category:
Banners - Fixed Space / Single
Annual ID:
08096N
Award:
2008 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Goteborgs Posten
Title:
GP TV
Category:
Banners - Fixed Space / Single
Annual ID:
08097N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
WFP
Title:
Clock
Category:
Banners - Fixed Space / Single
Annual ID:
08098N
Award:
2008 Interactive Merit Award
Agency:
glue London / London
Client:
Royal Marines
Title:
Conditions
Category:
Banners - Fixed Space / Single
Annual ID:
08099N
Award:
2008 Interactive Merit Award
Agency:
glue London / London
Client:
Royal Marines
Title:
Camouflage
Category:
Banners - Fixed Space / Single
Annual ID:
08100N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
RAV4 - Outrun Gas Prices Banner
Category:
Banners - Fixed Space / Single
Annual ID:
08101N